Philosophy

ZenzTherapy is a range of haircare products packed with nourishing active ingredients, which are all of the finest quality. The range centres on four organic Nordic plants that have also been designated “superfoods”. The “superfood” designation is applied to plants that have a positive effect on health and the body. The plants on which these haircare products are based are rosehip, amaranth, sea buckthorn and chamomile. These plants have been influencing our lifestyle for generations and remain popular today. Whether it is personal wellbeing, food, cosmetics or haircare, these ingredients have had a huge impact in a number of ways. These carefully selected Nordic plants all have a unique effect on both hair and scalp, helping to strengthen hair, revitalizing it and ensuring a good moisture balance.

 

ROSEHIP

This controversial and vigorous plant grows wild on the coast, in hedgerows and in gardens. It first enriches the landscape with its attractiveand delicious scented flowers before producing red/orange fruit or “hips” towards the end of the summer months. Plants that produce rosehips are very hardy, and the colder the climate in which the plant grows, the more vitamin C the hips contain.

Rosehip oil has long been considered one of the best plant oils for both skin and hair. It contains, for instance, high levels of various antioxidants, essential fatty acids, omega 3, 6 and 9, and vitamin A. The high level of fatty acids means that the oil rapidly penetrates the outer layer of the hair, making it an excellent moisture regulator.

 

AMARANTH

A beautiful, brightly coloured and extremely useful herb which loves chalky soil that has been gently warmed to a suitable temperature by the spring sunshine. Amaranth is perhaps best known in the Nordic countries by the name “Rævehale”, which means “foxtail”. This beautiful and decorative plant was originally cultivated as a grain, and as such it has once again gained popularity and a foothold in new Nordic cuisine. Like quinoa, amaranth belongs to the Amaranth family of plants. Today, the seeds are the most commonly used part of the plant, but did you know that the plant also has edible leaves that pep up and add a decorative touch to salads?

Amaranth is an excellent source of essential fatty acids and the amino acid lysine, making it an ideal ingredient for cosmetic applications. The seeds of the plant are prized by the haircare and cosmetics industry for also being a rich source of protein, vitamins and minerals.

 

SEA BUCKTHORN

This orange wonder berry, which is also sometimes called the Nordic lemon, has seen a surge in popularity in recent years, securing its wellearned status as a superfood. Like many other good things in life, sea buckthorn is not always easy to get hold of. The ripe berries are easily squashed between the fingers, and the plant has stubborn thorns to protect itself as its valuable berries are harvested. Sea buckthorn is a common sight along the west coast of Jutland, with its sandy soil and strong winds.

The nutrient content of sea buckthorn is of course its main attraction, as the berries are packed with antioxidants, amino acids and various vitamins, including vitamins A, B, C and E. The berries also contain omega 3, 6, 7 and 9 fatty acids, which have a beneficial effect on both hair and scalp.

 

CHAMOMILE

At the height of the Nordic summer, chamomile flowers adorn the roadside and fill the fields, with their contrasting bright white petals and warm yellow centre. Chamomile is easily distinguished from other plants, and grows in both cultivated and uncultivated soil, as well as around buildings and barns when it gets the chance.

Most people are familiar with chamomile from drinking herbal chamomile tea, usually when a little snuffly, having caught a cold. Chamomile has also been used for centuries as a mild and gentle disinfectant and it has a soothing and calming effect on irritated skin.